Regular and comprehensive website audits are extremely important to the success of internet marketing campaigns. In fact, many reputable SEO companies recommend that website audits be performed before initiating any optimization campaigns on websites. Moreover, by performing regular website audits, business websites can stay compliant with the changing algorithms of major search engines like Google.
A website audit involves detecting and reporting all usability and credibility issues on a website, including broken links and anchors; missing images and their attributes; incorrectly displayed graphics; lagging pages; redundant pages; as well as missing or improperly formatted META information, such as META description tags and title tags. By identifying and addressing all usability and credibility issues, business websites can be given a cleaner and more professional look, which in turn will keep site visitors engaged and loyal.
Other forms of analysis included in website audits are backlink analysis, URL architecting, comprehensive analysis of targeted keyword and keyword phrases, as well as duplicate content analysis. As one can deduce from this detailed list of services, website audits leave no stone unturned.
Deep analysis of website content, in turn, is designed to arm SEO companies with the information they’ll need to create customized SEO campaigns that meet the needs and expectation of different businesses. As with any task of great importance, exhaustive research, preparation, and remedial activity may be necessary to produce more successful long-term results.