“As the Internet is solidifying itself as one of the most powerful tools for marketing, businesses are utilizing it more and more to promote their products and services. They are also using various online platforms to create brand awareness and reach more clients faster.
PDG World Marketing helps companies and business owners utilize the Internet and maximize its benefits and advantages to increase their profits and assist in their growth. The company offers an extensive line of services that include search engine optimization, social media optimization, and Pay-Per-Click advertising. They also specialize in web design, website audit, Social Media Buzz, and online reputation management for Orange County businesses.”
Every business has to maintain the upkeep of two faces: the public one and the online one. Both faces represent the company’s storefronts that must keep up their appeal and relevance to draw customers. However, in this predominantly-digital age, marketing focus has shifted more to the web aspect, particularly on social media sites. The importance of effective online reputation management in Orange County is further stressed by Charlotte Callaghan, writing for Social Media Frontiers.
So, how can companies harness the social media to manage their online reputation? First, companies can use these sites as a search engine optimizer. For most search engines, social media sites are considered high-authority platforms. This is primarily effective for sales where an effective primary company-associated keyword could show positive results on a search page which could, in turn, earn a following.