Every business has to maintain the upkeep of two faces: the public one and the online one. Both faces represent the company’s storefronts that must keep up their appeal and relevance to draw customers. However, in this predominantly-digital age, marketing focus has shifted more to the web aspect, particularly on social media sites. The importance of effective online reputation management in Orange County is further stressed by Charlotte Callaghan, writing for Social Media Frontiers.
So, how can companies harness the social media to manage their online reputation? First, companies can use these sites as a search engine optimizer. For most search engines, social media sites are considered high-authority platforms. This is primarily effective for sales where an effective primary company-associated keyword could show positive results on a search page which could, in turn, earn a following.