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An old adage goes, “the customer is always right,” yet sometimes it takes just a single negative consumer feedback to forever ruin a business. Not all customers will be satisfied with a business’ goods or services, and these disgruntled folks are sure to put in a poor word for the establishment. Thanks to the internet and the popularity of online critic portals, it’s now much easier to disseminate negative and scathing reviews of a particular business.
While every customer is entitled to his or her point of view, negative reviews posted online can adversely affect the way consumers perceive business. Even if a business has improved since the derisive remarks, poor reviews can turn up in internet searches and can discourage potential customers. Businesses need to find a way to improve their standing, lest the online reviews permanently paint them in a bad light.
Businesses can salvage their reputation through various means. They can encourage customers to post positive reviews to counter the ones posted by displeased ones. They can also reach out to dissatisfied customers via social media to directly resolve the issue. Ultimately and perhaps the simplest way to beat back bad rep is to update the content of a business website constantly such that the bad reviews don’t surface as much in searches.
The world of business is constantly extending its efforts in tapping the internet as a powerful business tool. As such, many businesses regardless of size has put up a company website to establish an online presence. However, the fact that everyone is pretty much doing this can make it difficult for other websites to stand out, especially the websites of smaller businesses.
Fortunately, such a problem can be countered by hiring an experienced Search Engine Optimization (SEO) company in your area. However, there are many firms that claim they specialize in SEO, which can make it difficult to choose one. With that in mind, here are a few to tips to keep in mind when hiring an SEO company:
Content is King
In the world of SEO, well-written and informative content is king. That said, be sure to request a few samples from an SEO company to determine whether the quality of the articles produced are at par with your expectations.
Some SEO companies specialize in a certain industry. If possible, it is best to try to stick with an SEO company that specializes in your industry.
SEO is not only about content, despite the fact that content plays a large role in successful SEO. Look for a company that provides social media management, online reputation management, website design, and other internet marketing services to compliment SEO.
The medical profession is one of the most lucrative yet competitive in the US. Every day, thousands of practitioners go the extra mile to treat their patients. However, there’s always the chance that no matter how much of an ace a practitioner may be, they might make some bad calls along the way – and those can cost them dearly in the long run. This is where reputation management comes in.
Reputation management begins with assembling a fully-functioning website that features and details the practitioner’s services. An important page to include the website would be customer testimonials, elaborating on how the medical practice has benefited patients. Social media accounts will be networked to the business website as well.
The problem occurs when people post negative comments online, whether social media platforms, blogs, or consumer review portals. If you are handling the responses yourself, you will need to remain composed and not let irrelevant or offending remarks get to you. Consider their opinions, whether positive or negative. If it’s a patient leaving a complaint, have your main administrator contact the patient for a more thorough processing of their grievances.
Reputation management professionals can help medical practices maintain a credible and trustworthy name. By adequately monitoring reviews, comments, and posts about the practice, medical practitioners can easily take note of patient satisfaction and address them as needed. Having a reputation management specialist work on your practice enables a better handle on keeping the good word about you flowing.
Regular and comprehensive website audits are extremely important to the success of internet marketing campaigns. In fact, many reputable SEO companies recommend that website audits be performed before initiating any optimization campaigns on websites. Moreover, by performing regular website audits, business websites can stay compliant with the changing algorithms of major search engines like Google.
A website audit involves detecting and reporting all usability and credibility issues on a website, including broken links and anchors; missing images and their attributes; incorrectly displayed graphics; lagging pages; redundant pages; as well as missing or improperly formatted META information, such as META description tags and title tags. By identifying and addressing all usability and credibility issues, business websites can be given a cleaner and more professional look, which in turn will keep site visitors engaged and loyal.
Other forms of analysis included in website audits are backlink analysis, URL architecting, comprehensive analysis of targeted keyword and keyword phrases, as well as duplicate content analysis. As one can deduce from this detailed list of services, website audits leave no stone unturned.
Deep analysis of website content, in turn, is designed to arm SEO companies with the information they’ll need to create customized SEO campaigns that meet the needs and expectation of different businesses. As with any task of great importance, exhaustive research, preparation, and remedial activity may be necessary to produce more successful long-term results.
The Internet is a great innovation. People can now search and obtain information about a topic or product anywhere anytime. The Internet has become a 24/7 library anyone can access.
The existence of the Internet brings a treasure trove of opportunities for small businesses who want to get their names out there. This, however, can also mean that dissatisfied customers can write excessively negative comments about a company that may affect how other potential customers will see the business.
One good way of preventing these comments from dealing extensive damage to your business would be online reputation management (ORM). These services will do a lot to lower the negativity your business attracts, but you can also do some things to prevent these things from happening again.
Publish relevant content
As a business owner, it is important to create your own content. Talk about topics and recent developments that will affect you and the product or service you’re offering. Occasionally posting new and relevant content about the products or services your business offers can do a lot to boost your credibility online.
Clean up your social media
Almost everyone has a presence online. If you have a business and a social media account, it pays to keep the two away from each other as much as possible. Keep your social media accounts private to keep matters purely professional.