Online Reputation: It More than Just Precedes You
If the world turns its back on you, you shouldn’t turn your back on the world. Rather, you should listen to what they have to say about you and work from there, either by entering a compromise with them or addressing their problems with you. If you insist that your reputation is unimportant and do nothing, you’ll be in for a rude awakening in the near future.
Business schools say that reputation is one of a company’s most important assets, as it makes up about four to five percent of their annual sales. This is explained by the fact that most customers rely on reviews and referrals in choosing the brand of products and services. In other words, having a bad online reputation will automatically have a negative impact on a company’s revenues.
Ordinary people also use simple association when identifying companies or groups of people. It’s been revealed that stories about scandals, recall orders, promotions, and charitable donations more or less carry the same impact as corporate logos, brands, and advertisements. After all, technology these days allows ordinary folk to keep in touch with current events. No wonder most CEOs consider risks to corporate reputation as the number one issue they need to address, according to a 2007 study by Aon Insurance.
Posted on April 18, 2014, in Internet Marketing, Online Marketing, Search Engine Optimization and tagged CEO, online reputation, orange county reputation management. Bookmark the permalink. Leave a comment.