Building Online Reputation through Client Comments

Online reputation management does not only deal with credible content and SEO strategies. Most often than not, there will be instances where a customer may give feedback on a company’s product or service quality. Whether it be a constructive quote or a negative comment, it is important to respond to these online feedback respectively.


Proper online reputation management needs constant supervision for comments. Most of the time, the people who post feedback are previous customers who need to share information about the company. To ensure a better reputation online, the company must welcome the feedback and reply to the comment accordingly.


This can build into a proper communication process, exchanging information, opinions and facts that people can see. A negative comment could also be spun to instead help in building the company’s reputation, either by issuing an apology for the mistake should it be proven or by giving suggestions to appease the client. Proper exchange of ideas can be used as sources for future SEO content.


A company’s credibility is built around the feedback given to them by customers. Satisfied clients refer these companies to other people so that they may also get proper services and products from said business. It can be said that the communication between a company and its client online may serve as first-hand information in building the company’s reputation.

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About pdgworldmarketing

Patrick is a local internet marketing & Local search expert. He helps ensure are reputation is always in good standing and the company image is portrayed and communicated correctly.

Posted on March 17, 2014, in Business, Internet Marketing, Online Marketing, Search Engine Optimization and tagged , , . Bookmark the permalink. Leave a comment.

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