Monthly Archives: January 2014
The medical profession is one of the most lucrative yet competitive in the US. Every day, thousands of practitioners go the extra mile to treat their patients. However, there’s always the chance that no matter how much of an ace a practitioner may be, they might make some bad calls along the way – and those can cost them dearly in the long run. This is where reputation management comes in.
Reputation management begins with assembling a fully-functioning website that features and details the practitioner’s services. An important page to include the website would be customer testimonials, elaborating on how the medical practice has benefited patients. Social media accounts will be networked to the business website as well.
The problem occurs when people post negative comments online, whether social media platforms, blogs, or consumer review portals. If you are handling the responses yourself, you will need to remain composed and not let irrelevant or offending remarks get to you. Consider their opinions, whether positive or negative. If it’s a patient leaving a complaint, have your main administrator contact the patient for a more thorough processing of their grievances.
Reputation management professionals can help medical practices maintain a credible and trustworthy name. By adequately monitoring reviews, comments, and posts about the practice, medical practitioners can easily take note of patient satisfaction and address them as needed. Having a reputation management specialist work on your practice enables a better handle on keeping the good word about you flowing.
Regular and comprehensive website audits are extremely important to the success of internet marketing campaigns. In fact, many reputable SEO companies recommend that website audits be performed before initiating any optimization campaigns on websites. Moreover, by performing regular website audits, business websites can stay compliant with the changing algorithms of major search engines like Google.
A website audit involves detecting and reporting all usability and credibility issues on a website, including broken links and anchors; missing images and their attributes; incorrectly displayed graphics; lagging pages; redundant pages; as well as missing or improperly formatted META information, such as META description tags and title tags. By identifying and addressing all usability and credibility issues, business websites can be given a cleaner and more professional look, which in turn will keep site visitors engaged and loyal.
Other forms of analysis included in website audits are backlink analysis, URL architecting, comprehensive analysis of targeted keyword and keyword phrases, as well as duplicate content analysis. As one can deduce from this detailed list of services, website audits leave no stone unturned.
Deep analysis of website content, in turn, is designed to arm SEO companies with the information they’ll need to create customized SEO campaigns that meet the needs and expectation of different businesses. As with any task of great importance, exhaustive research, preparation, and remedial activity may be necessary to produce more successful long-term results.