Monthly Archives: December 2013

Do-It-Yourself ORM Basics

The Internet is a great innovation. People can now search and obtain information about a topic or product anywhere anytime. The Internet has become a 24/7 library anyone can access.

The existence of the Internet brings a treasure trove of opportunities for small businesses who want to get their names out there. This, however, can also mean that dissatisfied customers can write excessively negative comments about a company that may affect how other potential customers will see the business.

One good way of preventing these comments from dealing extensive damage to your business would be online reputation management (ORM). These services will do a lot to lower the negativity your business attracts, but you can also do some things to prevent these things from happening again.

Publish relevant content

As a business owner, it is important to create your own content. Talk about topics and recent developments that will affect you and the product or service you’re offering. Occasionally posting new and relevant content about the products or services your business offers can do a lot to boost your credibility online.

Clean up your social media

Almost everyone has a presence online. If you have a business and a social media account, it pays to keep the two away from each other as much as possible. Keep your social media accounts private to keep matters purely professional.

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